The Best Social Media Influencers for Fitness -

Part of the #Social Media #Influencers Series, an ongoing listicle series of food and health-related influencers.

Table of Contents

Jordan Syatt

Website: https://www.syattfitness.com/
Social Media Handles:
- - Instagram: https://www.instagram.com/syattfitness/ (452k followers)
  - Facebook: https://www.facebook.com/syattfitness (57.6k followers)
  - Twitter: https://twitter.com/SyattFitness (11.4k followers)
  - Youtube: https://www.youtube.com/channel/UCZk-b1KyEL9rovh7zdfw_lg (33k subscribers)
Hashtags: syattfitness
Bio/how he became involved in fitness: Jordan began his fitness journey at the prestigious Westside Barbell Gym, an invitation-only site whose athletes have broken more than 140 world fitness records, won olympic gold and heavyweight world championships, and more. After completing his training and certification there, Jordan trained under other distinguished athletes including Eric Cressey and Tony Gentilcore. Today, Jordan provides (mostly free) content on fitness and athletic performance. He is a five-time world record powerlifter, and one of the only people in the world to deadlift four times his own bodyweight. He also holds a bachelor’s degree in Health & Behavior Science with a focus in Strength & Conditioning. (Exercise) (Syatt Fitness)
What he talks about: Powerlifting, strength training, fat loss and athletic performance.
Where he’s currently based: New York City, NY
Organization mission/personal slogan: “Never Minimal. Never Maximal. Always Optimal.” (Syatt Fitness)
How he makes money: Blogging, online and in-person coaching and selling apparel, nutrition and fitness e-books and DVDs.
From around the web:

Carter Good

Website: https://www.cartergood.com/
Social Media Handles:
- Instagram: https://www.instagram.com/cartergood/ (424k followers)
- Facebook: https://www.facebook.com/carterlewisgood (644 followers)
Hashtags: cartergood
Bio/how he became involved in fitness: Carter struggled with his weight throughout his childhood. His health took a turn for the worse when he began high school. Now that he had a driver’s license – in addition to the stress of his parents’ divorce – Carter would visit fast food joints on a daily basis. By sophomore year, he weighed 305 pounds. It was then that he realized he had been using food as an emotional crutch and decided to transform his old habits into positive ones. Since then, he has lost 145 pounds. Now he uses social media to inspire others and help them identify and remedy their negative relationship with food. (Carter Good)
What he talks about: Weight-loss, maintaining a healthy relationship with food, and exercise.
Where he’s currently based: Waverly, Ohio
Organization mission/personal slogan: “To help others eliminate their struggle with weight and experience all of the amazing benefits that living a healthier life can provide both physically and mentally.” (Carter Good)
How he makes money: Blogging, online coaching and selling his online program, The Home Workout Solution.
From around the web:

Simeon Panda – Simeon Panda, Just Lift

Website: https://simeonpanda.com/
Social Media Handles:
- Instagram: https://www.instagram.com/simeonpanda/ (5.1m followers)
- Facebook: https://www.facebook.com/simeonpanda (5.4m followers)
- Twitter: https://twitter.com/simeonpanda (98.9k followers)
- Youtube: https://www.youtube.com/simeonpanda (839k subscribers)
Hashtags: teamjustlift, simeonpanda
Bio/how he became involved in fitness: Simeon started lifting when he was a high school student. As the years passed, his physique continued to improve, to the point where he competed in prestigious bodybuilding shows like MuscleMania. Simeon started blogging about his lifestyle in 2011, while he was still working a normal 9-to-5 job in finance. Now, less than a decade later, he has more than 10 million followers on social media and has been featured in major fitness publications including Muscle & Fitness, MuscleMag, and more. (Simeon Panda) (Muscle Insider)
What he talks about: Bodybuilding, fitness, healthy lifestyle.
Where he’s currently based: London, England
Organization mission/personal slogan: “Just Lift.” (Muscle Insider)
How he makes money: Partnerships with fitness and health brands, sales from his athleti clothing line Just Lift and his online training programs, and appearances on the covers of fitness magazines and at fitness events. He also acts as a judge at physique, modelling, and bodybuilding shows around the world. (Simeon Panda)
From around the web:

Kayla Itsines – Sweat With Kayla

Website: https://www.kaylaitsines.com/
Social Media Handles:
- Instagram: https://www.instagram.com/kayla_itsines/ (11.4m followers)
- Facebook: https://www.facebook.com/k.itsines (26m followers)
- Twitter: https://twitter.com/kayla_itsines (418k followers)
- Youtube: https://www.youtube.com/user/kaylaitsines (303k subscribers)
Hashtags: bbgprogress
Bio/how she became involved in fitness: Kayla has been a personal trainer since 2008. Her cousin recommended that Kayla post before-and-after photos of clients on instagram to inspire others. As her instagram gained attention Kayla developed “The Bikini Body Guide,” an online fitness and eating program targeted for women. Today, the BBG brand has millions of dedicated followers and Kayla is recognized as one of the most influential fitness trainers online. (Business Insider) (Kayla Itsines)
What she talks about: Flexible workout programs (all her workouts can be completed in just 28 minutes!), healthy eating and lifestyle.
Where she’s currently based: Adelaide, Australia
Organization mission/personal slogan: “It is my mission to bring incredible confidence and pride to women all around the world. We all deserve to feel great about ourselves. Everyone always says change your life today, but no one ever provides how. My life goal is to provide the how to as many women as possible.” (Kayla Itsines)
How she makes money: In addition to partnering with brands, Kayla sells online fitness programs, workout accessories, books and ebooks. She also has her own app, “Sweat,” which is accessed via a monthly subscription. (Sweat) (Kayla Itsines)
From around the web:

Cassey Ho – Blogilates

Website: https://www.blogilates.com/
Social Media Handles:
- Instagram: https://www.instagram.com/blogilates/ (1.5m followers)
- Twitter: https://twitter.com/@blogilates (202k followers)
- Facebook: https://www.facebook.com/blogilates/ (1.2m followers)
- Youtube: https://www.youtube.com/user/blogilates (4.6m subscribers)
Hashtags: blogilates
Bio/how she became involved in fitness: During her days as a fitness and pilates instructor, Cassey had her students work out to the beat of pop music so they could have fun and stay motivated while #exercising. She called this innovation “POP Pilates.” In 2009, she posted a video of one of her workouts on YouTube under the name “blogilates.” Fast-forward 10 years and “blogilates” is now the top female fitness channel on YouTube, boasting more than 500 million views. In addition, “POP Pilates” is now an internationally recognized workout in which instructors can get a certified. (Blogilates)
What she talks about: Fitness (especially pilates), healthy recipes and wellness regimes.
Where she’s currently based: Los Angeles, CA
Organization mission/personal slogan: “If you want it bad enough, you’ll figure out how to make it happen.” (Huffington Post)
How she makes money: Cassey sells online fitness programs, books on health and activewear through her brand, POPFLEX Active.
From around the web:

Mary Helen Bowers – Ballet Beautiful

Website: https://www.balletbeautiful.com/
Social Media Handles:
- Instagram: https://www.instagram.com/balletbeautiful/ (567k followers)
- Twitter: https://twitter.com/balletbeautiful (16.9k followers)
- Facebook: https://www.facebook.com/balletbeautiful/ (229.6k followers)
- Pinterest: https://www.pinterest.com/balletbeautiful/ (11.6k followers)
- Youtube: https://www.youtube.com/user/MaryHelenBowers (85.5k subscribers)
Hashtags: balletbeautiful
Bio/how she became involved in fitness: Mary started her career as a professional ballerina at 16 years old, when she was invited to dance with the New York City Ballet. After 10 years, she took a break from dancing and returned to college. When she started exercising again, she combined moves from her ballet training with her home workouts. She shared her workouts with her friends, and her company grew from there. In addition to acting as CEO of Ballet Beautiful, Mary is the author of two books and a celebrity trainer whose private clients include Miranda Kerr, Alexa Chung, Natalie Portman (who Mary trained for her role in Black Swan), Lily Aldridge, and more. (Business Insider)
What she talks about: Ballet-infused exercise.
Where she’s currently based: New York City, NY
Organization mission/personal slogan: “Sharing the strength and grace of dance with the world. Transform via online workouts, chic activewear & a happy, healthy lifestyle.” (Ballet Beautiful)
How she makes money: Selling online training programs, DVDs, books and activewear. She also provides private and small-group training at her Soho studio in NYC.
From around the web:

Michelle Lewin

Website: https://michellelewin.com/
Social Media Handles:
- Instagram: https://www.instagram.com/michelle_lewin/ (13.4m followers)
- Twitter: https://twitter.com/Michelle_Lewin (452k followers)
- Facebook: https://www.facebook.com/FitnessMichelle (8.6m followers)
- Youtube: https://www.youtube.com/channel/UCXOF8RQ_v52K1uq6m_rMy1w (381.5k subscribers)
Hashtags: michellelewin
Bio/how she became involved in fitness: While you wouldn’t know it based on her 13-million-strong following, Michelle never planned to work in the fitness industry. She worked as a model for many years, a role that contributed to her love of exercise and wellness. Because of her physique, fitness magazines and supplement companies began asking her to model for them. Her social media following skyrocketed, and now, Michelle has been featured on the covers of more than 30 magazines, including Sports & Fitness, Women’s Health, and Oxygen, and was ranked by Forbes as one of the top social media influencers of 2018. (Simply Shredded) (Michelle Lewin)
What she talks about: Fitness, bodybuilding, and lifestyle.
Where she’s currently based: Miami Beach, Florida
Organization mission/personal slogan: “Progress is what motivates me to keep pushing harder and not give up.” (Simply Shredded)
How she makes money: Partnerships with wellness brands and selling her fitness app, activewear, and fitness accessories. She also makes appearances at fitness-centered events.
From around the web:

Steve Cook – Steve Cook Fitness

Website: https://www.stevecookhealth.com/
Social Media Handles:
- Instagram: https://www.instagram.com/stevecook/ (2.3m followers)
- Twitter: https://twitter.com/stevecook (209k followers)
- Facebook: https://www.facebook.com/SteveCookFitness/ (891.2k followers)
- Youtube :https://www.youtube.com/channel/UC3kbAe8BguiZFnsVYY1oW0w/ (1.2m subscribers)
Hashtags: stevecookfitness
Bio/how he became involved in fitness: Steve loved exercise ever since he was a child. His father, who was a sports coach and athletic director, encouraged his son in his fitness endeavors. Steve gravitated towards weight lifting while he was still in middle school. It remained a hobby throughout college, and eventually he turned it into a career. Steve has competed in countless bodybuilding competitions and is a member of the International Federation of Bodybuilders. He has been featured on the covers of magazines including Fitness, Health, Iron Man, Bodybuilding and more. (Steve Cook) (Protein Hunter)
What he talks about: Strength training and bulking.
Where he’s currently based: Boise, Idaho
Organization mission/personal slogan: “Helping others achieve their fitness and health goals.” (Steve Cook)
How he makes money: Selling fitness apparel, exercise accessories and online fitness programs through his FitnessCulture app. On occasion, he also works in partnership with fitness brands.
From around the web:

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The Best Social Media Influencers for Fitness

Jordan Syatt

Carter Good

Simeon Panda – Simeon Panda, Just Lift

Kayla Itsines – Sweat With Kayla

Cassey Ho – Blogilates

Mary Helen Bowers – Ballet Beautiful

Michelle Lewin

Steve Cook – Steve Cook Fitness

Celebrity Food Advocate: Eva Longoria

KIND: Socially Responsible

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